About me

Hi! I’m Laura!

Since 3+ years I specialize in creating clean, cohesive UX/UI designs that serve a functional purpose and look fire at the same time.
My approach to UX design is rooted in research – deeply understanding needs of business and various user groups, identifying the challenges they are presented with, and find solutions that resonate.
I rely on data-driven insights, collaborative brainstorming and thorough UX testing to ensure my designs deliver impactful and clever experiences.

Bringing a Unique Perspective to Every Rectangle

With a background in 2D and 3D animation, motion design and marketing, I bring a multidisciplinary edge to my work. Each discipline influences the way I approach UX, creating alluring user experiences that offer support and meet goals.

Critically Business

Working in Scale-Ups taught me how product design drives strategic growth.
I align my work with company goals; delivering timely, OKR-driven designs, informed by market research and shaped through close collaboration with Growth and Marketing to create revenue-focused user experiences.

The User’s Advocate

The human-centered impact of  this work is very rewarding, especially learning from live user feedback.
I enjoy tapping in diverse perspectives, designing with psychological awareness and creating inclusive experiences through accessibility.

Iterate, Test, Love

I believe I’m a lifelong creator and learner. I enjoy diving into the messy core of ideas; and to shape, iterate and build them together. When you enjoy what you do, be it to create a product, a moment, or an experience – is the best motivation to create value and draw others in.

Data unchained

In UX design, it’s not the loudest opinion that matters; it’s how people actually behave. Data reveals what truly works, cutting through ‘guestimations’ and personal bias.
If you want to design smart, let the numbers do the talking.

Conversation Starters

Watersports. Viral Food Reels. Concept Art. Eckkneipen. Sewing. K-Pop. Rap Music. Fonts. Pantone Trend-Colours. Vibe Coding. Flachwitze.

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